We can’t always tell when a website has been optimized for long-term SEO success. Maybe the content is well written, the design is professional, and the links are relevant.
After a few months of optimizing site performance and then some time of maintenance, a site can be considered “live”. This is not to say that it is a “done” site. A site can be “live” for only a few weeks or months at a time before it is “done” and “dead”.
Yes, there is a time-release factor to SEO that we’ve discussed in other articles, and I’ll talk more about it here. But it’s also possible that the site will be live for a while, then at some point will be off-site.
While a site can be live for a few months or years at a time, it can also be live for thousands of pages. During the time that a site is live, it may not be the case that pages are ranking for their terms. If a site has an extensive amount of pages that are not ranking for their terms, then that means that those pages aren’t earning any search traffic.
Yes, rankings are important, but there are also sites which can be more important. For instance, if your site has a lot of links, but only a few of them are ranking for your keywords, then your ranking will be low. For instance, if your site has a lot of links to an article about how to make your website grow, you will likely only rank for that article if it is ranked for your keywords.
This is why it is important to consider the impact of links as you’re making them. If you have a list of links that are getting you some traffic, but they don’t matter, then you’re probably going to have to give them up. Just like in life, we always lose people we care about, and that can drive us crazy.
The reason we have such a high rate of death is because we have so many people on our site that we don’t want to lose them. If you have people that are interested in your blog, but don’t have the time to read through every post they get in, you’re going to find that the list of people who can read them is growing.
The best way to lose people is to let them go. Most people lose someone they care about, and it can be hard to know how to handle that. When you let people go, you lose the people that you care about, and so that means that you have to find a way to keep them.