SumitHey, I’m serious! I would love to hear from you. Do you have any questions for me? Or perhaps you’re just interested in learning more about how I do my job? Feel free to email me at [email protected] (please don’t include your email address).
Do I do what I do because of the good feedback I get from you? Because of the fact that I love what I do? Well, I’ve been doing SEO for almost 15 years now. To me, the best thing about SEO is the fact that I get to do it and do it well, and I get to keep doing it and keep doing it well for decades to come. I truly feel that doing SEO is a labor of love.
SEO is one of those things that could easily be summed up as “I do what I do so I can make money.” It’s a lot like an insurance company. We have policies that we follow and we do what we say we do. The end result is that we all make a ton of money and that’s the best part of it.
Now that Google has a good idea of what its ranking algorithm does, it’s only a matter of time before they figure out other ways to manipulate the results. This could be due to a few strategies that Google has already been using: Search ranking algorithms are often very complicated and the search engines have to make sense of their results, but they can also be very precise, so they can manipulate results to serve their own purposes.
In my experience, this is one of the most common ways that Google manipulates search results. It’s why my colleague, Nate Silver, made the case to the Federal Trade Commission that they can manipulate search results in ways that give them a competitive advantage. Google’s manipulation of its own algorithms is called “black hat” SEO and these companies can manipulate the results of the results of Google to create more traffic.
I have a feeling Google is a lot like the Mafia. Even if you don’t participate in the Mafia, you have a lot of connections and influence. But the more you participate the more you can affect the results, so you better get your mitts on those connections.
Google is a company. Its algorithms have to be manipulated to increase their success, so it is important to know what your competitors are doing. The fact that Google is using a tactic called “black hat SEO” means that if you are using Google to its advantage you are doing it wrong. Black hat SEO is the practice of intentionally manipulating the search engine results to get your competitors’ URLs ranking higher than yours.
A great example of black hat SEO is a website called “doitall” that’s trying to boost its SEO by creating fake links from other websites to its website. It gets away with this because google sees the results for “doitall” and “doitall.com” as the same. That’s why you see so many links from “doitall.com” to “doitall.org”.
Some SEOs even get frustrated when they get caught. For example, this guy over at SEO-Labs makes a good point when he says you should create fake links as soon as you can. So we’re going to create fake links to our website, and then we hope that Google will realize we’re just trying to rank better.
