If you’re like most of us, you probably have a variety of conversion optimization experiments running with you. These are your experiments that are trying to figure out what changes are needed to successfully convert your current website visitors into new customers.
Well, if youre like I am, then you might have a dozen or so of these running at the same time. You will find that they are all quite similar in how they are designed.
If you’re like most of us, you probably don’t have a variety of conversions. You might have two. You might have three. You might have four. And if you’re like most of us, you may have two. You might have five. And if you’re like most of us, you may have three.
You are probably wondering how long they will continue to run. We have had many customers experience that their conversions just stop. We have also had numerous customers experience that their conversions just start all over again.
With a new site, you can’t just throw it away. A conversion optimization experiment can be a great thing if it can make your site faster, more efficient, and more successful. And that’s exactly what we’ve seen in our clients’ cases. We’ve seen sites load up quicker, offer better content, offer more value, and make the customer experience better.
If you only test for 5-10 weeks, you can really only get a solid understanding of how conversion optimization can improve your conversion rates. But, if you do it for a lot longer, you can get a much better understanding of how to make your site perform better than it was before.
That said, not all clients need to test for long, nor should we recommend you do. If you only test for a few weeks, you can only achieve your goals for a short period of time. The more time you spend, the more you can learn about your visitors and get a better understanding of what works for them.
We’ve all seen conversions go up. If you don’t understand what’s going on, it can be a bit of a surprise.
We can see what is going on with our site’s traffic by looking at the source data for a page. You can also measure your conversions from other sources (such as Google Analytics). If you have more than one page that you want to measure conversion on, you can make a dashboard for that. By the way, we are a Google Analytics user.