SumitSocial media tactics tend to fall into three categories. It can’t be about the number of followers, it can’t be about the amount of followers, and it can’t be about the amount of followers. It’s about what you do with the people who follow and interact with you.
I had an interesting conversation with a social media marketing consultant last night about the 3 categories of social media marketing tools. I felt that its not about the number of followers, its about how you interact with them and use them to your advantage. For example, if I had 100 followers I would probably post things that were in line with my profile on Facebook. I would probably post things that were in line with my blog as well.
Social media marketing consultants are often called in to consult with brands on how best to engage their target audience. I think it is important to note that the majority of the people following me on Twitter, Facebook and Instagram are people I haven’t even met yet. This is because social media marketing consultants tend to be very busy people with huge egos who have a very high tolerance for being ignored.
I will admit. I love to engage with my audience on social media. I just don’t think it is very effective to engage with the people following me. They are all people I am not in any way connected to or have a personal relationship with, so they are not my target audience. That is a fact.
The people I follow on social media are people who I have some level of social connection with. I follow people I know and trust and who I have some level of mutual respect with. Social media is a great way to reach out to folks you don’t know or respect. It is a great way to build relationships.
I’ve met people I respect who followed me on Facebook and who I respected and were willing to do business with. Those people are the people I follow on social media.
The question is, who are my friends? We’re talking about my friends, my acquaintances, my online acquaintances, and my social acquaintances. To answer this question, I’ll use Facebook as an example. When I do a Facebook search, I’ll most likely look for people I know and who I respect and trust. The people I have a mutual connection with via Facebook are my friends. The people I have a mutual connection with via Facebook are my acquaintances.
Facebook is a social network. The people I have a mutual connection with Via Facebook are my friends. The people I have a mutual connection with Via Facebook are my acquaintances. Facebook is a social network. There aren’t really many people I have a mutual connection with Via Facebook. The people I have a mutual connection with Via Facebook are my online acquaintances. The people I have a mutual connection with Via Facebook are my social acquaintances.
With Twitter is my online social network. The people I have a mutual connection with Via Twitter are my online acquaintances. The people I have a mutual connection with Via Twitter are my online friends. The people I have a mutual connection with Via Twitter are my online acquaintances.
Social media is a great mechanism to maintain a connection with people, but it’s also a great way to create fake friends. There’s just so much to say about how the internet can be a gold mine for anyone willing to learn how to do it right, but I thought I would give you some quick pointers on how to spot and avoid fake friends. I can’t believe I just threw a dozen links together that are so incredibly specific about these three tactics, but I hope this helps.
