I’m really happy to hear that your client is interested in switching to print advertising in the new home. While this might not be for everyone, I know that for a lot of people, it’s the best option.
Although this might sound obvious to many of you, I feel just as strongly about this. So much of the advertising costs we pay are tied to the cost for the equipment, the time spent to get it, and the time spent on finding a new way to advertise. I would rather spend that money on advertising online than on the TV or radio. It’s a money saver.
It’s important to remember that advertising is all about the money: a new home is an expensive purchase. If your client is looking to spend that money on advertising online, I recommend doing it before they buy their new home.
In this case, I would recommend making your client aware that the new home they’re buying is going to be advertising online, because that’s a lot harder to hide. In my experience, the majority of clients who are not aware of the online advertising we do are the ones who end up asking me if I’d be willing to do a webinar to educate them on how to do it.
In the case of internet advertising, it can be very difficult to hide it. Most of the time, I’ll explain that we have a new system (and yes, this is a lie) where we can see the ads that your clients are viewing on our website. In order to do this, you just have to use a different browser.
Many online advertisers will use a combination of webinars, email newsletters, and printed newsletters to deliver their messages to a large audience. This is a great way to deliver your message to a large and varied audience, but it can be a challenging way to do it. Most people will be reluctant to have someone else tell them what they can and can’t advertise on their own website.
This is why I have so many clients who have struggled to convince marketers that they are worth my attention because they are so busy putting up ads that they have no time to get to know me. We do a lot of work helping them to find their voice, the message they want to share, and the way to express it.
If you have a client interested in switching from print to radio advertising, this is a great way to start. If the client doesn’t have a lot of time to go through the process of getting their word out, then you can use this service as a platform to have people share what they are using and what they are looking for.
To be honest, we have never worked in radio advertising. I don’t think the client would be comfortable with our using a service like this. We are more used to getting a bunch of ads and then letting you do the work. But if you don’t mind it, we can still help the client find their voice, get the message out, and help them express it. We are always happy to help our clients be heard.
One more thing, this service is not a place to say, “I told you so”. We are just telling you, “Hey, we are here to help you express your message.” You can always email us if you have any questions.